Joe Lenton - Advertising Photographer & CGI Artist

About Me

I’m Joe Lenton – a professional advertising photographer based near Norwich in Norfolk, UK. I am qualified to a high standard with distinctions from several prestigious photography societies including a Fellowship with The Society of International Commercial & Industrial Photographers in product photography. I also hold Associateships with The Society of Wedding & Portrait Photographers, The Society of International Nature & Wildlife Photographers and The Disabled Photographers Society. I am an official Ambassador for The Societies of Photographers and a qualified Judge & Mentor. The Association of Photographers have also awarded me Accredited Photographer status. I specialise in creative product images and architecture. 

In addition to my work as a commercial photographer I also run Focused Professional, providing high quality photography training and mentoring. I have trained many photographers of various levels, including award-winning professionals. I enjoy helping others to unleash their creativity and enabling them to get to grips with the technical aspects of photography.

Joe Lenton Profile Image with Societies of Photographers Ambassador banner

Joe Lenton FSICIP MA

Freelance advertising photographer specialising in product photography & architecture photography ASINWP ASWPP ADPS

I work hard to maintain and improve my high standard of photographic skills. This means that every month I set aside time to undergo personal development and keep myself sharp. This includes harnessing new technology such as CGI. Your lovingly crafted product will be in safe hands. With a strong understanding of branding and modern marketing techniques, I can add extra value to my photographic services, especially for small businesses that don’t have their own marketing team. My ethos is to help you to tell your unique story with impact and clarity.

I am equally at home working on location or in the studio because I have a strong understanding of how to shape and use light in all its forms. So, whether I’m working with flashes or with ambient light I know how to get the lighting right. My signature architectural images often come from a careful blend of natural, artificial ambient and flash lighting to create a balanced image with lots of depth and detail. For products I use whatever will give the best results.

I have written for PetaPixel, FStoppers and Professional Imagemaker magazine.

Find me on social media platforms:

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International Award-Winning Photography

Photography Awards:

2024 Achievements

  • Selected to represent the UK in the Commercial section of the World Photographic Cup
  • Finals Judge for The Societies of Photographer 20×16 Print Competition in London

2023 Awards

  • Qualified as a Judge & Mentor with The Societies Of Photographers
  • Qualified as an Accredited Photographer with The Association Of Photographers
  • Finalist – Open Category – The Societies Of Photographers International 20×16 Print Competition
  • Excellent Award – Open Category – The Societies Of Photographers International 20×16 Print Competition
  • Merit Award – Open Category – The Societies Of Photographers International 20×16 Print Competition
  • Gold Award – Monochrome – Societies Monthly International Competition June 2023
  • Gold Award – Monochrome – Societies Monthly International Competition April 2023
  • Gold Award – Illustrative – Societies Monthly Competition March 2023
  • Gold Award – Monochrome – Societies Monthly International Competition February 2023
  • Gold Award – Monochrome – Societies Monthly International Competition January 2023
  • Highly Commended Award – Illustrative – Societies Monthly Competition September 2023
  • Highly Commended Award – Illustrative – Societies Monthly Competition August 2023
  • Highly Commended Award – Advertising & Commercial – Societies Monthly International Competition August 2023
  • Highly Commended Award – Illustrative – Societies Monthly Competition May 2023
  • Highly Commended Award – Macro & Close-Up – Societies Monthly International Competition April 2023
  • Highly Commended Award – Fashion – Societies Monthly International Competition March 2023
  • Highly Commended Award – Fashion – Societies Monthly International Competition January 2023

2022 Awards

  • Fellowship in Product Photography with The Society of International Commercial & Industrial Photographers
  • Merit Award – Nouveau Category – The Societies Of Photographers International 20×16 Print Competition
  • Gold Award – Monochrome – Societies Monthly International Competition August 2022
  • Gold Award – Open Avant Garde – Societies Monthly International Competition July 2022
  • Highly Commended Award – Fashion – Societies Monthly International Competition November 2022

2021 - Trained at The Societies of Photographers Judging School

2020 Awards

  • Highly Commended Award – Monochrome – Societies Monthly International Competition December 2020
  • Highly Commended Award – Advertising & Commercial – Societies Monthly International Competition November 2020
  • Highly Commended Award – Monochrome – Societies Monthly International Competition July 2020
  • Highly Commended Award – Fashion – Societies Monthly International Competition June 2020
  • Highly Commended Award – Illustrative – Societies Monthly International Competition May 2020
  • Highly Commended Award – Open Avant Garde – Societies Monthly International Competition May 2020
  • Highly Commended Award – Macro & Close-Up – Societies Monthly International Competition April 2020
  • Highly Commended Award – Illustrative – Societies Monthly International Competition February 2020
  • Highly Commended Award – Monochrome – Societies Monthly International Competition January 2020

2019 Awards

  • Judges’ Choice Award – In Camera Artistry – Societies Monthly International Competition September 2019
  • Gold Award – In Camera Artistry – Societies Monthly International Competition September 2019
  • Highly Commended Award – Pictorial & Fine Art – Societies Monthly International Competition November 2019
  • Highly Commended Award – Monochrome – Societies Monthly International Competition October 2019
  • Highly Commended Award – In Camera Artistry – Societies Monthly International Competition October 2019
  • Highly Commended Award – Architectural – Societies Monthly International Competition September 2019
  • Highly Commended Award – Pictorial & Fine Art – Societies Monthly International Competition July 2019
  • Highly Commended Award – Landscapes – Societies Monthly International Competition July 2019
  • Highly Commended Award – Monochrome – Societies Monthly International Competition July 2019
  • Highly Commended Award – Landscapes – Societies Monthly International Competition April 2019
  • Highly Commended Award – Pictorial & Fine Art – Societies Monthly International Competition April 2019
  • Highly Commended Award – Illustrative – Societies Monthly International Competition April 2019
  • Highly Commended Award – Illustrative – Societies Monthly International Competition January 2019

2018 Awards

  • Gold Award – Open Avant Garde – Societies Monthly International Competition March 2018
  • Gold Award – Illustrative – Societies Monthly International Competition March 2018
  • Highly Commended Award – Illustrative – Societies Monthly International Competition October 2018
  • Highly Commended Award – Monochrome – Societies Monthly International Competition April 2018
  • Highly Commended Award – Monochrome – Societies Monthly International Competition March 2018
  • Highly Commended Award – Illustrative – Societies Monthly International Competition February 2018
  • Highly Commended Award – Pictorial & Fine Art – Societies Monthly International Competition February 2018
  • Highly Commended Award – Pictorial & Fine Art – Societies Monthly International Competition January 2018
  • Highly Commended Award – Portrait Avant Garde – Societies Monthly International Competition January 2018

2017 Awards

  • Highly Commended Award – Open Avant Garde – Societies Monthly International Competition November 2017
  • Highly Commended Award – Landscapes – Societies Monthly International Competition November 2017
  • Highly Commended Award – Nature – Societies Monthly International Competition November 2017
  • Highly Commended Award – Fashion – Societies Monthly International Competition January 2017
  • Highly Commended Award – Macro & Close Up – Societies Monthly International Competition January 2017
  • One of The Magic Lens Group Most Talented Photographers Of The Year

2016 Awards

  • Fashion Editorial Of The Year – Creative Portrait Magazine
  • 3 x Gold Award – Pictorial & Fine Art – Societies Monthly International Competition
  • Highly Commended Award – Fashion – Societies Monthly International Competition
  • Highly Commended Award – Boudoir & Beauty – Societies Monthly International Competition
  • 2 x Highly Commended Award – Wildlife – Societies Monthly International Competition 
  • Highly Commended Award – Nature – Societies Monthly International Competition
  • Highly Commended Award – Architectural – Societies Monthly International Competition

2015 Awards

  • Gold Award – Monochrome – Societies Monthly International Competition
  • Gold Award – Pictorial & Fine Art – Societies Monthly International Competition
  • Highly Commended Award – Fashion – Societies Monthly International Competition
  • Highly Commended Award – Boudoir & Beauty – Societies Monthly International Competition
  • 2 x Highly Commended Awards – Wildlife – Societies Monthly International Competition 
  • Highly Commended Award – Nature – Societies Monthly International Competition
  • Highly Commended Award – Architectural – Societies Monthly International Competition

2014 Awards

  • 1 x Blue FIAP Ribbon
  • 5 x Gold Awards – Pictorial & Fine Art – Societies Monthly International Competition
  • 12 x Highly Commended Awards – Societies Monthly International Competition

2013 Awards

  • 2 x Highly Commended – Spectacular Landscapes Competition – Society of International Nature & Wildlife Photographers
  • 4 x Highly Commended Awards – Societies Monthly International Competition

Publications Include:

  • Grand Designs Magazine
  • Stereophile Magazine
  • The Daily Telegraph
  • The Times
  • The Eastern Daily Press
  • Professional Imagemaker Magazine
  • The Daily Mail
  • The Eastern Evening News
  • Build It Magazine
  • The Caterer
  • Vegan Food & Living
  • Iceni Magazine
  • Bounce Magazine
  • Spirit & Destiny
  • Nourish – The Taste of East Anglia
  • Creative Talent
  • Gilded Magazine
  • Norwich Advertiser
  • Creative Portrait Magazine
  • Tern

Exhibitions & Salons Include:

  • Canada
  • China
  • Cyprus
  • Finland
  • India
  • Iran
  • Serbia
  • Macedonia
  • Turkey
  • UK

Make sure you hire a true professional commercial photographer for all of your image needs so that your brand stays strong.

View my award-winning product photography gallery

What to expect when working with me – The Client Process

The images I create are always tailored to your requirements to ensure that they do the job well for your business. I firmly believe that my creative flair can help you to stand out from the crowd and sell more. Read more about the client process

Image Audit for Your Business

I can help you to evaluate the effectiveness of your current images and make recommendations for moving forward. We’ll work together to discover potential pitfalls and distractions that may be having a negative effect. Then we’ll compile key guidelines for you to use to decide on any future images (whether from me or other sources).  Find out more about the image audit service

You can trust my proven track record for great images. Invest in the future of your business with confidence.

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